Another Reason Why People Wait for the Trade

Notice anything about your Marvel comics this month? They're all 48-pages long. But no, they're not extra-sized because you're getting more story for your money--they're still 22-pages stories. All the rest of those pages are ads (including a 4-page preview of Nick Fury's Howling Commandos). That's more ad than story, and every other page is trying to sell you something. Is it any wonder why people would opt to wait and read their comics in tarde format where they're not continually having the story interrupted?