"Why Aren't You Ladies Reading Supergirl?!"

Perhaps the most funny/sad thing I've read in a while is this week's DC Nation. In it, editor Eddie Berganza implores female readers to please please please read the current Supergirl comic.

I can understand why Berganza would be worried. Once one of DC's top selling titles, sales on Supergirl have recently begun to plummet. This corresponds with a perceived change in direction for the title, with Berganza, writer Joe Kelly, artist Ian Churchill, and asst. editor Jeanine Schaefer trying to make Supergirl more girl-friendly. But their plans seem to be backfiring, as apparently many of those previously buying the title are leaving.

If Berganza & DC are serious about creating a Supergirl comic that appeals to females, they need to completely change direction. A good start would be hiring the team behind the "Supergirl Adventures" issue of Superman Adventures: Evan Dorkin, Sarah Dyer, & Brett Blevins. (Actually, a good artist capable of an animated and/or manga-influenced style would be perfect if Blevins isn't available.) They must also be prepared for the book to sell far less in the direct market, more in the realm of a Johnny DC book. Because most of the fanboys who bought the early issues won't buy it, and most of the ladies will prefer to buy it in bookstores.

If DC wants a Supergirl comic that appeals to teenage boys (and creepy middle-aged men...) then fine. But don't expect the same comic to appeal to female readers in any great number.