Wednesday, 24 June 2009

How Publishers Discourage You From Buying Single Issues of Their Comics

Exhibit #1: Boom! Studio's Irredeemable: Volume 1 collects issues #1-4 of the series.
* Cost to buy the individual issues (at $3.99 each): $15.96.
* Cost to buy the collection: $9.95
* Your penalty for buying the individual issues: $6.01

Exhibit #2: DC/Vertigo's Madame Xanadu Vol. 1: Disenchanted collects issues #1-10 of the series.
* Cost to buy the individual issues (at $2.99 each): $29.90
* Cost to buy the collection: $12.99
* Your penalty for buying the individual issues: $16.91
(plus there are no ads in the collection!)

When readers know there's going to be a cheaper collection soon after the issues in it are published, why should they shell out the $$$$ for the individual issues?

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